When we talk about sustainable events, the conversation typically revolves around large conferences, trade shows, and corporate gatherings. But there’s a massive blind spot in our industry’s environmental accountability: small meetings.
The Hidden Impact of Small Meetings
Every day, millions of small meetings take place across the globe. Boardroom sessions, team catch-ups, client presentations, and intimate workshops. While individually these events may seem insignificant, collectively they represent an enormous carbon footprint that has remained largely unmeasured and unaddressed.
This is what we call the small meetings carbon measurement gap – and it’s a problem that’s been hiding in plain sight.
Why Small Meetings Matter More Than You Think
The statistics are staggering. Small meetings make up approximately 80% of all business events, yet less than 5% of them have any form of carbon measurement or environmental impact tracking. This means that the vast majority of business-related emissions from meetings are completely invisible to organisations trying to meet their sustainability goals.
For hotels and venues, this represents both a challenge and an opportunity. Corporate clients are increasingly demanding transparency around their environmental impact but, until now, there hasn’t been a practical way to measure and report on smaller events.
Introducing the EVENTsmart Impact Portal
We’re excited to announce that in just over 2 weeks, EVENTsmart will be launching our Impact Portal – the industry’s first comprehensive, portfolio-wide event carbon calculator designed specifically to bridge this measurement gap.
For Hotels and Venues: Flexible Reporting Solutions
Our Impact Portal provides two powerful options for carbon measurement:
- Direct Reporting Tools: a complete suite of measurement tools that allows venue staff to quickly and accurately report the carbon footprint of meetings and events
- Client QR Codes: an innovative QR code system that enables a venue’s clients to self-report on meetings and events, with automatic carbon calculations sent to both you and your client
Whether you’re hosting an intimate boardroom meeting for eight people or a larger conference for 200, every event can now be measured, tracked, and reported with unprecedented accuracy.
You’ll also be able to filter venues by sustainable highlights, showcase your environmental credentials, and provide your clients with the data they need to meet their own sustainability commitments.
For Corporates: Portfolio-Wide Visibility
For the first time, corporate event planners will have access to comprehensive carbon tracking across their entire event portfolio. The ECOsmart Impact Portal enables you to:
- Track environmental impact across all meetings and events, regardless of size
- Generate portfolio-wide sustainability reports
- Make data-driven decisions for your corporate environmental strategy
- Demonstrate measurable progress toward your net-zero commitments
The Bigger Picture: Growing the Sustainable Events Network
The success of comprehensive carbon measurement depends on network effect. The more venues that join the ECOsmart network the more complete our industry’s environmental picture becomes. We’re actively working with hotels and venues worldwide to expand our network, ensuring that no meeting – no matter how small – goes unmeasured.
This isn’t just about compliance or reporting requirements. It’s about fundamentally changing how our industry thinks about environmental responsibility. When we can measure the impact of every meeting, we can make informed decisions about how to reduce it.
Ready to Be Part of the Solution?
The ECOsmart Impact Portal launches in just over 5 weeks, and we’re already seeing tremendous interest from both venues and corporate clients.
Hotels and Venues: Contact your ECOsmart account manager today to learn how the ECOsmart Impact Portal can enhance your sustainability offering and attract environmentally conscious event planners.
Corporate Event Planners: Register your interest now to be among the first to access our portfolio-wide event carbon calculator and gain priority access when we launch.
The Future of Sustainable Events Starts with Small Steps
Every sustainable revolution begins with measuring what matters. For too long,small meetings have been the invisible majority in our industry’s carbon footprint. The ECOsmart Impact Portal changes that, bringing transparency, accountability, and actionable insights to every meeting, regardless of size.
Because when it comes to sustainability, every meeting counts – and now, finally, every meeting can be counted.
Want to learn more about the ECOsmart Impact Portal? Contact your account manager or register your interest at [website]. Join us in making every meeting count for the planet.
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