Toast Ale, the social enterprise brewery that brews with surplus bakery bread, has launched with British Airways.
The brewery’s Session IPA is now available onboard domestic and short-haul flights as one of a select few beer options for British Airways’ customers.
The craft brewery says the new listing will enable them to increase production, preventing tonnes of surplus bread from going to waste, whilst continuing to support their charitable partners.
They also hope to reach millions of new beer fans to inspire everyday activism. Louisa Ziane, co-founder at Toast Ale said “Our beers carry a message in a bottle (or can!) – that reducing food waste is the simplest, most equitable and cost effective way to reduce emissions and other environmental problems.
“Our new listing with British Airways is an opportunity to spark conversations amongst friends, family and in-flight seat neighbours, and to inspire positive action.”
Toast’s Session IPA is available for pre-order at the Speedbird Cafe and from the trolley service onboard British Airways’ domestic and short-haul flights from 21st July 2022, priced at £5 per can.
Toast brews its beer using surplus bakery bread to prevent food waste and reduce the demand for malted barley. Toast open sources a recipe for home brewers and collaborates with breweries all over the world to scale its impact. All its profits go to charities fixing the food system.
Toast was the first UK brewery to become a B Corp in 2018, is a social enterprise and winner of the 2021 Queen’s Award for Enterprise for Sustainable Development.